Funnel Performance — Last 7 Days
4.52% overall conversionSessions
2,233
100% — entry point
Product Page Views
1,451
65.0% of sessions
Add to Cart (ATC)
335
23.1% of product views
Industry: 10%+
Initiate Checkout (IC)
171
51.0% of ATC
Industry: 30%+
Purchases
101
59.1% of IC
Industry: 50%+
ATC Rate
23.1%
of product views
Benchmark: 10%+
IC Rate
51.0%
of ATC
Benchmark: 30%+
Purchase Rate
59.1%
of IC
Benchmark: 50%+
Overall Conv.
4.52%
of sessions
Benchmark: 2%+
Actionable Recommendations0 high · 0 medium · 1 low priority
LOW PRIORITYAll Funnel Stages
All funnel metrics are at or above industry benchmarks. Focus on scaling traffic volume.
Increase Meta ad budget by 20–30% on your best-performing ad sets to scale volume.
Test new audiences: lookalike audiences based on purchasers (1%, 2%, 3% LAL).
Add Google Shopping to capture high-intent search traffic.